CONSUMER JOURNEY IN A DIGITAL AGE: PROSPECTS AND CHALLENGES
I was privileged to be invited as a relevant stakeholder in Consumer Advocacy on Food Safety and Improved Nutrition to the MEDIACONSORTIUM Conference and Awards with the theme: Consumer Journey in Digital Age- Prospects and Challenges.
This well attended programme took place on the 28th September, 2023 at the Moremi Hall of Sheraton Hotel and Towers.
The doyens and legends in the Media and Marketing world were in attendance to share their insights on the consumer journey that has transformed from the traditional advertising and limited information to an era where consumers are more empowered like never before.
The conference speakers which included the Immediate Past President of National Institute of Marketing of Nigeria (NIMN), Mr. Tony Agenmonmen and COO of CLAN AFRICA, Mr. Obafemi Darabidan examined the pivotal role of data analytics and personalization, the challenges and opportunities presented by mobile technology, the importance of trust and privacy and so much more.
The exchange of ideas and experiences at this fruitful and inspiring forum has undoubtedly enrich my understanding and how to navigate the consumer journey in the digital age successfully.
