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I was privileged to be invited as a relevant stakeholder in Consumer Advocacy on Food Safety and Improved Nutrition to the MEDIACONSORTIUM Conference and Awards with the theme: Consumer Journey in Digital Age- Prospects and Challenges.
This well attended programme took place on the 28th September, 2023 at the Moremi Hall of Sheraton Hotel and Towers.
The doyens and legends in the Media and Marketing world were in attendance to share their insights on the consumer journey that has transformed from the traditional advertising and limited information to an era where consumers are more empowered like never before.
The conference speakers which included the Immediate Past President of National Institute of Marketing of Nigeria (NIMN), Mr. Tony Agenmonmen and COO of CLAN AFRICA, Mr. Obafemi Darabidan examined the pivotal role of data analytics and personalization, the challenges and opportunities presented by mobile technology, the importance of trust and privacy and so much more.
The exchange of ideas and experiences at this fruitful and inspiring forum has undoubtedly enrich my understanding and how to navigate the consumer journey in the digital age successfully.

About The Author

Rasaq Oke

Rasaq Oke hold a Bachelor of Science (B. Sc.) Honours degree in Food Science & Technology from the prestigious Obafemi Awolowo University (OAU), Ile-Ife. He is a seasoned Food Technologist and Agribusiness expert with wide and rich industry experience that cut across reputable organization like Guinness Plc, Crown Cork and Seal, Pfizer Pharmaceuticals (now Neimeth Pharmaceuticals), Livestock Feeds Plc. and Tantalizers Plc. He is the Founder and Chief Executive Officer of FOODDOTCOMACADEMY SERVICES, Managing Consultant with RESPITALITY CARE COMPANY (RCC), and Publisher/ CEO of FOODPRENEURS PUBLISHING COMPANY, the publisher of FOODPRENEURNEWS, a print and online food magazine ( Mr. Oke is an accomplished food entrepreneur, consultant, administrator, instructor, and facilitator. He is a member of the Governing Council of the Nigerian Institute of Food Science and Technology (NIFST) and the Head,-Editorial Board of the NIFST Food Forum Magazine; An Executive Member of the Nigeria Association of Agricultural Journalist (NAAJ). He is an Full Member and Secretary of the Membership, Certification and Education Committee of the Governing Council of the Nigerian Institute of Training and Development (NITAD). He a a Media and Communication Consultant to the Lagos State Fadama Coordination Office (SFCO) and the Lagos State Coconut Development Authority (LASCODA) in addition to being a Technical Partner to the Lagos State Consumer Protection Authority (LASCOPA). He is married with children and loves playing table tennis as well as travelling.

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