Nigerians love Cockerel Meat. The Choice……. Hard Ones
Nigerians love Cockerel Meat. The Choice……. Hard Ones
A survey conducted by our team recently among consumers generally and housewives in particular, revealed some interesting hard facts on the discerning meat tastes of the Nigerian populace.
It showed that while Nigerians need cockerel meat, the poultry farmers give broilers. They love hard, tasty meat, farmers gave them ‘watery’ bland meat.
Nigerians are ready to pay even a premium price especially the urban, affluent class to eat Chicken meat that still tastes like they remember it from their village childhood.
Yet, farmers offers them the soft meat of frozen broilers, or at best turkey meat that is not always within the buying reach of even the average Nigerians.
What can be done to rectify this?
Let’s hear from you!