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Nigerians love Cockerel Meat. The Choice……. Hard Ones

Nigerians love Cockerel Meat. The Choice……. Hard Ones

Nigerians love Cockerel Meat. The Choice……. Hard Ones

A survey conducted by our team recently among consumers generally and housewives in particular, revealed some interesting hard facts on the discerning meat tastes of the Nigerian populace.

It showed that while Nigerians need cockerel meat, the poultry farmers give broilers. They love hard, tasty meat, farmers gave them ‘watery’ bland meat.
Nigerians are ready to pay even a premium price especially the urban, affluent class to eat Chicken meat that still tastes like they remember it from their village childhood.
Yet, farmers offers them the soft meat of frozen broilers, or at best turkey meat that is not always within the buying reach of even the average Nigerians.

What can be done to rectify this?

Let’s hear from you!

(a publication of Foodpreneur Publishing Company)
Chief Executive Officer: Rasaq Oke 
Editor: Helen Falokun 
Consulting Editor: Dupe Adeoti 
General Enquiry: 07061842021

About The Author

Rasaq Oke

Rasaq Oke hold a Bachelor of Science (B. Sc.) Honours degree in Food Science & Technology from the prestigious Obafemi Awolowo University (OAU), Ile-Ife. He is a seasoned Food Technologist and Agribusiness expert with wide and rich industry experience that cut across reputable organization like Guinness Plc, Crown Cork and Seal, Pfizer Pharmaceuticals (now Neimeth Pharmaceuticals), Livestock Feeds Plc. and Tantalizers Plc. He is the Founder and Chief Executive Officer of FOODDOTCOMACADEMY SERVICES, Managing Consultant with RESPITALITY CARE COMPANY (RCC), and Publisher/ CEO of FOODPRENEURS PUBLISHING COMPANY, the publisher of FOODPRENEURNEWS, a print and online food magazine ( Mr. Oke is an accomplished food entrepreneur, consultant, administrator, instructor, and facilitator. He is a member of the Governing Council of the Nigerian Institute of Food Science and Technology (NIFST) and the Head,-Editorial Board of the NIFST Food Forum Magazine; An Executive Member of the Nigeria Association of Agricultural Journalist (NAAJ). He is an Full Member and Secretary of the Membership, Certification and Education Committee of the Governing Council of the Nigerian Institute of Training and Development (NITAD). He a a Media and Communication Consultant to the Lagos State Fadama Coordination Office (SFCO) and the Lagos State Coconut Development Authority (LASCODA) in addition to being a Technical Partner to the Lagos State Consumer Protection Authority (LASCOPA). He is married with children and loves playing table tennis as well as travelling.

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